Your Knowledge Could Be Earning You a Fortune
(c) 2002 Super Profitable Marketing
a huge success, but there is one major obstacle blocking your way -- what do you sell?
You are not alone. The top concern of most budding entrepreneurs is
finding high-profit, easy-to-ship products
they can market for fast profits. You will be amazed to know that you
can have your own hot selling product in
days by packaging information you already have. Want to know how?
Here are three powerful techniques you can use right away to develop
your own hot selling product ideas, whether they lead to books, reports,
newsletters, audios, videos, workshops, courses or subscription-based
web sites.
Successful entrepreneurs such as Yanik Silver, Marlon Sanders and Corey
Rudl have used these techniques,
now you can use them too.
Success Tip #1: Package information about your hobby. Hobbies are
rich sources of hot selling information products.
Why?
• You have intimate knowledge of your subject matter
• You have a deep understanding of what other hobbyists will want
to buy - because you want it too!
• Passion and interest will make this fun, not work
• Your personal experiences and hands-on knowledge will add credibility
and value to your information
• You know your audience. This gives you a tremendous advantage
positioning your products
• You know how to access your market, because you are already
there.
• You are committed to this market, because it´s what you
love to do
There have been many hot selling information products developed based
on this technique including a book on horses,
an electronic book on gardening, a super successful web design book
and many others. Why not profit from your fun?
Success Tip #2: Develop a product based on your career knowledge.
Ironically, many entrepreneurs looking
to escape their jobs overlook the fact that they have gained substantial
knowledge, experience and contacts into their
career space.
It´s not necessarily the market you hate about your jobs, but
rather the limits current employment places upon you.
Try altering your perception and think as if you are an expert in your
career market. What problems need to be
solved? What do people really want in that market space? What types
of information did you seek out when you
were employed in this area? Put yourself in the place of your customers,
what would they pay any price for?
Don´t overlook the value of your experience and knowledge, no
matter how much frustration or anger you may have over your career.
Who knows, perhaps ideas based on your career market will allow you
to one day buy the company
you used to work for.
Success Tip #3: Create Your Own Brand. Large corporations do it. Pepsi,
Coke, Ford tough, BMW. You
know these product manufacturers because they have deployed branding
techniques to set them aside from
their competition. So why not brand yourself. Here are some simple techniques
you can use to brand
yourself through information products:
• Break your information into a series of easily understood
steps
• Develop a label for your series of steps - the PROGRESS system
for productive meetings
• Label your system using a catchy phrase (Ex. Chicken Soup for
the Soul Series)
• Use your own name as label for your solution. Good approach
if backed by a service you provide
• Carry your solution through to multiple information products.
Label solution applicable to multiple problems
• Market your labeled solution everywhere. This is your brand.
Developing your own brand is an incredibly powerful method for increasing
your credibility, adding value (and profit) to
your products, assuring long-term success as your brand spreads virally,
and gaining the free publicity that is such
an important marketing technique to massively growing your business.
Creating your information products is not difficult if you stick with
what you know, and apply proven methods for creating hot selling ideas.
There are many techniques you can use to develop products that will
sell at almost any price, these 3 will get you started right away.
The following information is an excerpt from Jeff Smith's highly regarded
multimedia package titeld "The Ultimate Information Entrepreneur´s
Success Package" at http://www.infoproductcreator.com