8
Super Selling Things to Do Before You Write
Your Sales Letter, p1
Every marketing campaign should
begin with a plan. Sales letters are no different.
No plan and you may miss the mark of High Sales
you are aiming for. Set a roadmap that you can
follow to explosive sales every time with every
ebook. Focus and aim your sales letter with
these 8 preparation tips. Then get ready to
sell more than you dreamed:
1.
Write a list of frequently asked questions for
your ebook. You want to make sure you
pin point what your prospects and visitors are
looking for and then give it to them. Find out
what their burning questions are and then answer
them in your sales copy and product. Before
you write the benefits of your products you
need to know the problems that audience face.
2.
Develop a list to help your prospect visualize
using your ebook. Answer the questions:
“When will your prospect read your ebook?”,
“How will they read it,” “Why will they read
it?” For example will they read it on their
desktop, laptop or will they print it out. Will
they relax on the couch and read your insightful
tips. Perhaps they will print them and read
on the way to work or during lunch break…
Read
Full Article
21
Days to Habitual Marketing
Change is Good In Web Site Marketing
Is your web site working for you? Take a long
hard look at your site. Or ask a friend to give
you a brutally honest review of your site. Does
it pass the test of clarity and professionalism?
Are the graphics of good quality and clear?
Do the formatting, font size and font colors
work together to deliver a readable understandable
message? Is your message consistent throughout
the site? Or does your site commit design mistakes
that speak UNPROFESSIONAL as soon as it loads?
There are some common mistakes website owners
make that may cause visitors to leave early.
Correct these simple mistakes to make sure your
visitors stay long enough to read your important
message.
1. Too Complex.
Simplicity is good. Start with a simple website.
Don't load your web site with a lot of high
tech clutter. Your visitors may miss your whole
sales message.
2.
Too Wordy.
Make every word count. Don't use unnecessary
words or phrases on your site. You only have
so much time to get your visitor's attention
and interest.
3.
No Pictures, Examples or Testimonials.
Use descriptive words, pictures and examples
(testimonials.) Take the time to get your point
across. Don't make the mistake that everyone
will totally understand your web site message.
4.
Too Few Mentions of Solution Benefits.
Repeat your strongest benefit Repeat it at least
3 times because some people may miss it. In
other words, don't write your strongest point
or benefit only once.
5.
Create sections.
Don't push all your words together on your web
site. People like to skim; use plenty of headings
and sub headings.
Easy
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©
Earma Brown, 9 book author, web developer and
small business owner
EBK: eBook It! Ten Tips to Profit From Your
Passion. Helps small business owners, infopreneurs
and writers who want to market effectively online!
She also mentors other writers and business
professionals through her bi-monthly ezine Passion
to Profit With Ebooks & More. Send any email
to passiontoprofit@clickeasyebooks.com and receive
monthly free ebook or visit her on the web at
http://www.clickeasyebooks.com
for more ebook marketing tips.
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