Passion to Profit

ebooks & More

Vol I, Issue 8

IN THIS ISSUE

1. Note from Earma
2.Inspire Me To Win
3. Feature Article
4. Pass the Profit Test
5. 21 Days...Marketing
6. Featured Resources
7. Subscribe Now







 

 

 

Inspire Me to Win!

"As long as you are going to be thinking anyway, think big." –Donald Trump

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Pass the Profit Test

Develop a Clear Call to Action

Many website's lose countless opportunities to make a sale or capture a lead because they fail to ask something of their visitors. Call your visitors to a specific action. At the end of every page use the power of the direct command whether it's simply directing them to contact you for further information or a directive to browse further into your site...

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Passion to Profit Gift Archive


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Passion to Profit Ebooks & More Ezine

Organize Your eBook For An Easy Read!

Every successful non-fiction book, including e-books have a set structure. Readers enjoy easy-to-read maps to guide them through your book. They love consistency. It is disconcerting and unprofessional if you change formats throughout the book.

You must create an outline to structure your chapters and then fill in the blanks as you work on your book. The best non-fiction books have a set structure to house each chapter.

Use repeating elements in each chapter. Your readers will love knowing generally what to expect in each chapter and reward you by reading your book from start to finish. Your consistency, your focused, themed copy will keep your reader reading to the end because it's easy to read.

You should organize your chapters before writing with a table of contents, chapter title, brief quote, introduction, list of supporting points, and a brief summary.

Selecting Your Saleable Topic
Choose a topic that people are hungry for information and you have a passion for. Either you already know a wealth of information about this topic or its one you want to find out more about.

Interested in helping people get financially fit? You could research the latest financial plans, get out of debt plans and/or budgeting plans to see if they work.
Develop at least 8-10 questions people want the answer to in getting financially fit.

Interview 10-15 people and you will have an interesting survey, interviews and testimonials to put into your solutions oriented ebook. Post it on the internet and put it in front of the stream of people looking for financial solutions each month.

Read Full Article


21 Days to Habitual Marketing

How to Make Your Web Site a Marketing Machine

First impressions are important on the web. Web researchers found that you have about 2 minutes to make that first impression a good one. Visitors will judge your site in those few seconds on its professionalism and appropriateness to what they are looking for.

In fact, a website can lose about one-third of its potential customers due to poor design, according to a recent user study conducted by Jakob Nielson, Ph.D., a principal of the Fremont Calif.-based Nielson Norman Group.

Give your web site structure and organization. Make a plan and put it on paper. There are some decisions to make that will make it easy when you or your webmaster begins to physically layout your site. You will need to include these top design principles that will help define your site:

1. Don’t place brightly colored counters on every page as a badge of honor.

The truth is most everyone knows counters can be set to whatever number you like. If you don’t want to start your counter at zero, you can easily start it at 10,000. It raises a red flag of questions. Therefore, it may repel your visitors faster than it attracts them. Why raise the red flag of questions, if you don’t have to.

Solution: Need to analyze your traffic? Look at your in-depth statistics instead.

2. Don’t leave out your copyright statements.
Some uniformed site owners don’t know that their copyright is effective the moment their creative work is set in a fixed form. So they fail to put their stamp of ownership on their work.

Solution: If you truly own your work, claim it. Post your copyright information at the bottom of every page...

Easy Ebooks Blog


© Earma Brown, 9 book author, web developer and small business owner
EBK: eBook It! Ten Tips to Profit From Your Passion. Helps small business owners, infopreneurs and writers who want to market effectively online! She also mentors other writers and business professionals through her bi-monthly ezine Passion to Profit With Ebooks & More. Send any email to passiontoprofit@clickeasyebooks.com and receive monthly free ebook or visit her on the web at http://www.clickeasyebooks.com for more ebook marketing tips.

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