8
Tips to Magnetize Your Ebook's Home Page, p1
What will make your home page
interesting? Good design plays an important
part in your site's overall effectiveness. But
it's not the flash that will interest your audience.
It's not the jingles that will connect with
your visitor. It's the benefits – the 'what's
in it for me' list that create interest and
even desire.
Create a home page filled with
benefits and it will pull your visitors in.
What you say your product/service can do is
much more attractive than a beautiful web page
with weak copy.
Promote with benefits instead
of your bio, your credentials and even the features
of your product/service. Put them in their proper
place on your site. But your audience will most
want to know the value of your product to them.
You must answer questions like,
"Will it solve my particular problem?"
"What will I gain?" "What will
I lose if I don't use your service?" Some
universal benefits answer the how tos: getting
more passion, more energy, less fatigue, more
money, good relationships, more time, less trouble,
less stress, less drama and trauma. Here's a
quick tutorial on magnetizing your home page:
1.
Develop a list of 10-20 benefits of each product
and service. For example, a client
of mine realized her audience didn’t just want
to know how to get articles written, they wanted
to know why should they write them?
So on the home page selling
her article writing ebook, she started with
a list of good reasons to write short articles
to promote: For the serious marketer this ebook
explains step by step how to promote your business,
build a gigantic Opt-In List, increase your
traffic, get qualified links, increase your
page rank, grow your affiliate base, become
a recognized expert, and collar more sales.
2.
Be specific. List specific benefits.
Describe how your customer will feel after buying
your product. For example, after you buy my
service of teeth whitening, you’ll look and
feel 10 years younger without plastic surgery.
Then post a picture of what your client looks
like before and after the teeth whitening service.
Let them see how happier and more confident
they look with whiter teeth. Make your page
magnetic with specific benefits.
Read
Full Article
21
Days to Habitual Marketing
Stop Killing Your Business Dream With Wrong
Thinking
Capture your web visitor information. A common
marketing success dream-killer is not developing
the ability to convert your visitors into customers.
Most newbie marketers think, if I could just
get people to my site, they will see my wonderful
service, product , book and buy instantly. Sometimes
that’s true if they are well targeted through
your marketing. But most of the times people
need convincing that your service or your product
is going to solve their problem.
Expert
Researchers have proven that it takes at least
5-7 exposures to your offer before a prospect
will buy. So your main objective after generating
targeted traffic is to capture their contact
information. (For example, you would entice
visitors to sign-up for your mailing list or
newsletter.)
Since
the majority of your visitors will not order
on their first visit, capturing their contact
information enables you to follow-up with them.
Following up with them.
Easy
Ebooks Blog
©
Earma Brown, 9 ebook author, web developer and
small business owner
EBK: eBook It! Ten Tips to Profit From Your
Passion. Helps small business owners, infopreneurs
and writers who want to market effectively online!
She also mentors other writers and business
professionals through her bi-monthly ezine Passion
to Profit With Ebooks & More. Send any email
to passiontoprofit@clickeasyebooks.com and receive
monthly free ebook or visit her on the web at
http://www.clickeasyebooks.com
for more ebook marketing tips.
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