How
to Create a Compelling Sales Letter for Your
Ebook, p1
Have
you wondered what makes one ebook's web site
sales soar and another ebook's sales go flatter
than a pancake? First things first, words sell
not flashy web sites. Bouncing balls and flashy
entry pages have never sold anyone anything;
only words can do that. You must write to convince
people to take action.
Most prospects will never pull out their wallets
because they like your web design; they do so
only when your words convince them to. Here
are some tips to create compelling sales letters
that sell your ebook:
1.
Create a compelling (must get information) headline
Researchers have proven negative headlines works
best. For example, "Stop Making these Site
Mistakes – Discover 10 Vital Things to
Do Right Now" will get the attention of
anyone struggling to make sales online using
their website. It will make them want to read
more.
The same goes for "Don't Even Think About
Skipping This Page!" People by nature are
attracted to the negative. Why do you think
the Jerry Springer's show is so popular or even
Desperate Housewives. People react to the negative
in spite of themselves. It will create a curiosity
pull.
2.
Avoid all caps or bold caps in your headlines.
All caps reduce the readability of your copy.
It makes it harder to understand. It interrupts
the flow of your message and slows your reader
down. Use bold to emphasize a point and underlined
to especially emphasize. Headlines can have
every other word starting with the first letter
capped. The variety will be much more effective
than all caps.
Read
Full Article
21
Days to Habitual Marketing
Create a Sizzling Sales Letter
Experts agree; the most important
skill you can develop is that of copywriting.
Copywriting is simply crafting a sales message
that gets results. Whether your main business
is online or offline, there are special skills
you must have to achieve your greatest success.
For selling your business service,
product, books, ebooks or anything else online,
the special skill you must develop is copywriting.
Through your copywriting you convince your prospect
that your business service is the best solution
for their problem.
Now that I’ve said that, don’t
panic. The writing skills are special but not
in the traditional sense. In fact, many of the
top copywriters are known to have poor ‘traditional’
writing skills.
In fact, its probably better
if you are not so skilled in traditional writing
for that person finds it easier to write in
an easy, friendly manner. The best copywriting
for ad copy is writing like you are talking
to your friend about your wonderful product.
Simply put on paper what you would say to this
person in person.
Easy
Ebooks Blog | Subscribe
to 21 Day Marketing
©
Earma Brown, 9 book author, web developer and
small business owner
EBK: eBook It! Ten Tips to Profit From Your
Passion. Helps small business owners, infopreneurs
and writers who want to market effectively online!
She also mentors other writers and business
professionals through her bi-monthly ezine Passion
to Profit With Ebooks & More. Send any email
to passiontoprofit@clickeasyebooks.com and receive
monthly free ebook or visit her on the web at
http://www.clickeasyebooks.com
for more ebook marketing tips.
| 
