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Passion to Profit eBooks & More eZine.
Hello
Everyone,
Welcome
to the first issue of Passion to Profit
Ebooks & More newsletter! I am
thrilled to finally launch this project. As
with all my web projects, I invite constructive
and positive feedback from you -- our subscriber.
This is a bi-monthly newsletter. I am starting
simply but I did my best to add insightful articles,
tips, resources - worthy of your time. I intend
to offer helpful aids, resources and software
via our monthly free gift. The monthly free
gift is set to go out in the middle of the month.
You will have 36 hours to download. If you miss
the time frame just email us with your subsciber
email address and we'll still send it to you.
Until next time.
Enjoy
the journey. Life made easier.
Earma Brown
http://www.clickeasyebooks.com
===
10
Secrets to Write an Ebook Like a Winner, p1
You
already have what it takes to write your first
e-book. And like other winners you can create
or increase your passive income stream each
month. Your winning competitors wish you would
never discover these secrets.
You
may be asking “What if I don’t have
the mind of a techie?” You can still write
your winner e-book and start earning in a few
weeks. Start by solving your readers’
problems using your expert knowledge. You know
the articles and reports already in your files.
Expand one of your articles or speeches into
a short book by adding a short story or some
practical how-to steps.
If
you want to increase your present book income
or just get started now, read these ten secrets
and apply them:
1.
Secret One. Write a short e-book first to test
your market.
I
know short doesn’t mean the same thing
to every person. For e-books, let’s agree
10-90 pages is short, even 5-27 sounds less
intimidating. Your future customers are busy
and usually download only the pages they want
at the time.
Make
your e-book simpler, shorter, and punchier than
your print book. Shorten your sentences, stories
and analogies. Your winner format will include
a strong heading (question) your reader needs
answered and the answer. This winner formula
presents the problem and solution quickly without
a lot of words.
2.
Secret Two. Focus on one topic in your book.
It’s
a known fact bestsellers focus on one main topic.
Focus on one topic then write each chapter to
support that subject. When you overload your
reader with information, you come across as
disorganized, wordy and flat. Instead of including
everything you know, stick to one how-to subject
and include plenty of simple details with examples
to make it useful to your reader.
3.
Secret Three. Brand yourself, your business
and your book.
Think
about the greatest benefit that you offer through
your book or service. Consider your book and
chapter titles. Now think about your keywords
and headings on your website. Do you see a repeating
word that stands out? For example, the book
“Win With the Writer Inside You”
the author threads some form of “win”
throughout her materials. Ever heard of the
Chicken Soup for the Soul series? The title
changes in its audience but the Chicken Soup
brand stays the same. For example, there’s
a Chicken Soup for Teen-agers, Chicken Soup
for Mothers, and so on.
Read
Full Article
===
21
Days to Habitual Marketing
Create a Compelling Sales Letter for Your
eBook
First things first; words sell not graphics
or flashy websites. Pretty pictures and web
design have never sold anyone anything; only
words can do that. You must write to convince
people to take action.
==>> Make your copy effective.
If you have written your sales letter in one
sitting; it’s not as effective as it could
be. Write it one day and then revise the next
day. Read it out loud. To measure how effective
it is, look at how people read it versus how
many actually buy. Install a hit counter to
measure your success.
==>> Write short sentences and
paragraphs.
Short sentences and paragraphs will help the
readability of your copy. Especially, if your
letter is long, you will have better success
with keeping the attention of your prospect.
==>> Focus on benefits and not
features.
Always focus more on your benefits and the features.
Explain your benefits. Benefits are what move
people to act. For example, “This air
conditioner (your product/service) will save
you time, effort, energy and money because of
the built in features.” Easy
Ebooks Blog
©
Earma Brown, 9 book author, web developer and
small business owner
EBK: eBook It! Ten Tips to Profit From Your
Passion. Helps small business owners, infopreneurs
and writers who want to market effectively online!
She also mentors other writers and business
professionals through her bi-monthly ezine Passion
to Profit With Ebooks & More. Send any email
to passiontoprofit@clickeasyebooks.com and receive
monthly free ebook or visit her on the web at
http://www.clickeasyebooks.com
for more ebook marketing tips.
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