Pass the Profit Test!
Tip
of the Week
7. Develop a Clear Call to Action
Many website's lose countless opportunities to make a sale or capture a lead because they fail to ask something of their visitors. Call your visitors to a specific action. At the end of every page use the power of the direct command whether it's simply directing them to contact you for further information or a directive to browse further into your site...
6. A Segment of Your Market Can Be a Niche
Market Segment. You can develop a niche by focusing on an occupation, sex, or age group, i.e. Your Health Club has a marketing campaign for one of its programs: Lose 14 Pounds in 2 Weeks: A Guide for Women Above 40, Lose Weight Safely Before, During & After Pregnancy.
5. Find a Niche & Focus
Attack a big problem by emphasizing a particular tool or technique that you have experience with. For example, show how heart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.
4. Leverage Your Sales With Another Form of Your Content
Workbooks or Special Reports. Another form of e-book, that expands on your service topic allowing clients to relate your ideas to their specific tasks. They usually contain guided tutorials, checklists, worksheets and progress-trackers that would have slowed the pace down in your original e-book.
3. Write Focused Sales Copy
Make your sales copy focused, compelling and clear. The biggest mistake marketers make when developing their sales letter is they make it too confusing. Focus on one offer per letter. Aim to make your message clear.
2.
Sizzle Your Headlines, p2
Invest time into crafting a sizzling headline. Seek to capture the interest
of your visitor when they first arrive at your site. Using your headline
make them want to know more about your product or services.
Develop your headline to grab your prospect by the hand and lead them throughout your site emphasizing what your product/service can do for them.
One more thing, after developing a heated headline, make it stand out from the rest of your copy. Use bold type, large font sizes and even a different color according to the style of your web page.
1.
Sizzle Your Headlines, p1.
Headlines are the most important marketing element of your website and
your web marketing in general. Think about it a minute. What makes someone
click your email out of the scores of emails in their ebox? Why do people
choose your article out of a list of 20 or so on the page. They click
because of your headline....
Enjoy the journey. Life made easier.
Earma Brown
http://www.clickeasyebooks.com
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© Earma Brown, 9 book author, web developer and small business
owner
EBK: eBook It! Ten Tips to Profit From Your Passion. Helps small business
owners, infopreneurs and writers who want to market effectively online!
She also mentors other writers and business professionals through her
bi-monthly ezine Passion to Profit With Ebooks & More. Send any
email to passiontoprofit@clickeasyebooks.com and receive monthly free
ebook or visit her on the web at http://www.clickeasyebooks.com for
more ebook marketing tips.