Have you finished your e-book and ready to sell? Or if you
are like me and other non-techies you want to get the payment
system worked out before writing your book. You may consider
this the hard part. If you are thinking that way keep reading
you’ll find out it’s not.
It’s true plastic money is what turns the wheels of ecommerce
or to put it another way 'the gas that burns in the engine of
ecommerce.' Therefore, you must be able to receive payments
online so that your money-making ability is not hindered.
One of my clients with a resume service told me about the horrors
she had with collecting payment using the regular check system.
She told of how she got burned quite a few times. So along with
her new business website including a career help and resume
section, she wanted to receive payment online.
A friend of hers had described receiving payment over the internet
and how fast and easy it could be. She was thinking she wasn’t
ready for a merchant account but still wanted the ability to
accept payment online.
Of course, being the good web developer that I am; I gave her
several options to choose from just like I am about to give
you. She chose Paypal to begin her selling experience online.
Last time, I checked with her she was very pleased and had done
numerous resumes and received full payment online.
Setting up your payment system is a necessary function of selling
your ebook (information product) online. But it doesn’t
have to be as hard as it may sound. In fact, it can be as easy
as a one time setup with very little ongoing maintenance.
Free enterprise has advanced. It used to be very expensive
to get a merchant account. There are now many professional companies
on the Internet which are ready to help you get setup. If you
are not ready for a merchant account there are also numerous
3rd party companies that will process your orders for you. All
you need do is link your web site to their secure servers.
Merchant Accounts
If you decide to get a merchant account, you need access to
a secure server and a shopping cart system. A secure server
will protect your customers’ information. Many companies
that provide shopping cart systems require that you purchase
a secure server license commonly called SSL. The shopping cart
system will provide your customers with a total of what they
have ordered, tax, shipping and the total cost.
The following website can provide you with a merchant account:
Total Merchant Services (TMS)
The TMS Merchant account, for Internet transactions, will enable
you to accept Visa, Mastercard, American Express and Discover.
They offer two merchant processing software packages to choose
from. The first package is the TotalPay powered by Authorize.Net™
Virtual Terminal. This package will enable you to authorize,
process, and manage credit card transactions from any computer
with an Internet connection and a Web browser.
Shoe String Budget Tip: If you are ready to
invest in your own merchant account, be sure to shop around.
At the time of this writing, the market was competitive with
several companies offering Free Merchant Account Setup if you
purchased their service. (waiving the steep setup price usually
associated with merchant accounts)
In order to profitably sell your ebooks or other information
products on the Internet, you must accept credit cards. Additionally,
to sell effectively, you must make the ordering process as simple
as possible for your customers. With the advance of technology
and free commerce, even the smallest home business can now accept
credit cards almost instantly. Choose one of the web sites listed
above and get your ebook selling website up today. Best wishes
for your wildly successful ebook.
More
Ebook Writing Help
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© Earma Brown, 9 book author, web developer
and small business owner
EBK: eBook
It! Ten Tips to Profit From Your Passion
Helps small business owners and writers who want to market effectively
online! She also mentors other writers and business professionals
through her bi-monthly ezine Passion to Profit With Ebooks &
More Send any email to passiontoprofit@clickeasyebooks.com
and receive monthly free ebook or visit her on the web at Create
an Ebook for more online marketing tips.
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