20
Ways To Increase Website Traffic
and eBook Sales
 Here's
a fast, easy list for you. Use it as checklist to see what you need
to do to increase traffic. Or use it as a review list if you have already
been working on improving your website traffic. It will help you find
ways that you might have known or forgotten.
1. People love to receive free or win free stuff, whether
they really need it or want it. A free eBook is perfect to satisfy those
needs over the Internet. They will visit your website to get the free
valuable information.
2. Give away the full version of your eBook in exchange
for testimonials. You can use these customer statements to improve your
ads' effectiveness.
3. When you create an eBook, you change your image to
"Expert." This will gain people's trust and they will buy
your main product or service quicker.
4. Publish your website in eBook format. Put the eBook
on a disk or CD-ROM then include it with your direct mail packages.
This can increase the number of people that buy your product or service.
5. Offer your eBook as a free bonus for buying one of
your main products or services. People will buy the product or service
more often when you offer a free bonus.
6. Allow people to download your free eBook, if they give
the e-mail addresses of 3 to 5 friends or associates that would be interested
in your eBook. This will quickly build your e-mail list.
7. Create a directory of websites in eBook form. List
peoples websites in the directory that will agree to advertise the eBook
on their website or e-zine (electronic newsletter). This will give them
an incentive to give away or advertise your eBook.
8. Allow other people to give away your free eBook. This
will increase the number of people that will see your ad in the eBook.
You could also include a mini catalog of all your product or services
that you offer in the eBook.
9. Gain new leads by having people sign up and give you
their contact information before they can download your eBook. This
is a very effective way to conduct market research.
10. Make money selling advertising space in your eBook.
You could charge for full-page color ads, classified ads or banners
ads. You could also trade advertising space in your eBook for other
forms of advertising.
11. Give away the eBook as a gift to your current customers
as a way of letting them know you appreciate their business. Place an
ad in the eBook for a new back end product you are offering
12. Get free advertising by submitting your eBook to freebie
and freeware/shareware websites. This will increase the number of people
that will download your eBook and see your ad.
13. Make money by selling the reprint rights to those
that would like to sell the eBook. You could also make even more money
by selling the master rights. This would allow other people to sell
the reprint rights.
14. Hold a contest on your website so people can win your
eBook. You will get free advertising by submitting your contest ad to
free contest or sweepstakes directories. Just make sure you publicize
the winner's information -- they love the acknowledgment.
15. You will gain valuable referrals from people telling
others about your eBook. Word of mouth advertising can be very effective.
16. Make money cross promoting your eBook with other people's
products or services. This technique doubles your marketing effort without
spending more time and money on your part.
17. Increase your e-zine subscribers by giving away your
eBook to people that subscribe to your e-zine. This will give people
an incentive to subscribe. Allow your e-zine subscribers to also give
it away to multiply your subscribers.
18. Give away the eBook to people that join your affiliate
program. This will increase the number of people that subscribe. You
could also create an eBook for them to use that will help them promote
your product or service.
19. Give away the eBook in exchange for people leaving
their contact information. This will help you follow-up with the prospects
that buy your main product or service.
20. Offer a free eBook that contains a couple of sample
chapters. If they like it, give them the option of ordering the full
version. It would work just like a software demo or shareware.
You will want to print this list and keep it in your website
improvement file if you aren't quite ready. Or add it to your planning
list.
Catherine Franz, a Professional Marketing & Writing
Coach, specializes in product development, Internet writing and marketing,
nonfiction, training. Newsletters and articles available at:
http://www.abundancecenter.com blog:
http://abundance.blogs.com
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