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Adwords, Adsense, SEO – Common Denominator, Keywords |
by:
Vickie J Scanlon |
If you have just
put up a website, you probably all ready have heard words like:
keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense,
SEO have one thing in common – Keywords. How important are keywords?
Very Important.
Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search
engines, you need keywords. With Adwords, you create a three-line
ad – 25 word title, with two 35 word lines of ad copy – then you
create your keywords. To get the hits, you have to brainstorm
for different keywords, that are different but relevant to your
target audience. Sound easy? It’s not. It takes time, patience,
constant tweaking, and hoping that the product you are selling
is not already saturated -- to much competition, makes it a little
more difficult for the novice to make a profit.
Google Adsense
Google Adsense is an advertising program created by Google, and
which is beginning to be explored by other search engines, such
as Yahoo and MSN – that allows you to put targeted ads on your
website. If someone clicks on the ad, you earn a small amount
of money. These ads are keyword driven and are relevant to your
webpage or website.
Sounds simple? Well, not really. There is more too it than just
putting an ad on your website and expecting someone to click on
it. What’s involved? Let’s see – color, position, style, to name
just a few.
SEO
Search engine optimization – this for me has been a time-consuming
process – since I am still learning. SEO is keyword driven – the
search engines pull the keywords from your web copy – not, to
my surprise, from the meta keywords tag. Granted, I still use
the meta keywords tag, but maybe in the near future, I will slowly
eliminate the tag from my webpages…
The search engines do, however, pull information from Meta Description,
Meta Title, and the content of your webpages. Thus, content does
reign supreme.
Since content reigns supreme, each page should contain useful
content and most importantly, your most relevant keywords that
you want to emphasize. Secondly, it is best to try and base your
keywords around a central theme. I have found that when the keywords
diverts away from the main theme – that sends a red flag to search
engines. So, if you want to look at your keywords and the density
of the keywords on your webpage or webpages – You can get a quick
rundown at: http://www.ranks.nl/tools/spider.html . It’s a free
tool, and very helpful.
To conclude, keywords is one of the main ingredients that leads
people to your website, product, service and/or ad. …AND, keywords
based around your quality content will help with your positioning
on your website.
About the author:
Vickie J Scanlon has a BBA degree in Administrative Management
and Marketing. Visit her site at: http://www.myaffiliateplace.bizfor
free tools, articles related to affiliate marketing, ebooks, how
to info, affiliate opportunities – all aimed toward the affiliate
marketer and the marketing process.
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