10
Secrets to Write an eBook Like a Winner, p2
 You
already have what it takes to write your first e-book. And like other
winners you can create or increase your passive income stream each month.
Your winning competitors wish you would never discover these secrets.
You may be asking “What if I don’t have the
mind of a techie?” You can still write your winner e-book and
start earning in a few weeks. Start by solving your readers’ problems
using your expert knowledge. You know the articles and reports already
in your files. Expand one of your articles or speeches into a short
book by adding a short story or some practical how-to steps.
If you want to increase your present book income or just
get started now, read these ten secrets and apply them:
6. Secret Six. Automate your business.
Don’t get frustrated if you are a non-techie, like
me. You can do it. Take your time or at least decide to learn at your
own pace. Years ago, the author knew very little about the internet
now she owns many websites. She has published 5 inspirational e-books
and several on internet marketing and e-book writing/publishing at the
time of this writing.
Write your e-book quickly but offer a quality product.
Aim to give your customer more than they have asked. Market your book
on your site, on the site of others, everywhere basically. A good place
to start is eBay or Booklocker. Don’t forget to offer your e-book
for sale through an 800 number. Ureach is an excellent service 888-506-7790.
Setup a download link for people to access your product.
Consider Paypal, Clickbank and/or 2Checkout and/or your own merchant
account for offline purchases to offer your customer choices. They will
reward you by choosing one.
Whenever you are ready, think delegation, delegate some
of your work to a computer assistant. For some perfectionist (not me)
delegation may sound like a dirty word. Contact your local high schools
and technical schools where bright techies live. The expense is low
in comparison to the results you can gain.
7. Secret Seven. Sizzle Your Title.
Your title may well be 90% of the pulling power for your
book. An excellent title is short. The top titles are benefit driven.
Don’t forget to heat them up with emotion. Use terms your audience
can relate to. Use action words and verbs. Quantify change with ways
and time limits. Use one or two word ideas to tell a story. Pledge change.
Spark interest. Instead of “How to Write an E-book” the
author chose the title “Ten Secrets to Write Your E-book Like
a Winner.” She quantified change, sparked interest and branded
her title.
Have a meeting of the minds with friends or associates.
Let them help you choose the best title from the list. Find out which
will make them pull out $15-20 or more to buy your book.
8. Secret Eight. Leverage Your Sales Potential.
Think for a moment about the valuable knowledge that you
have packed into your e-book at $20 a sale. Remember the principle “Divide
and conquer” Web users love chunks of information. To leverage
your sales conquer and divide your e-book into an e-course. With minor
revisions, you can set your book up as a how-to course or mini-course.
In the e-course format you can double your price and up. Don’t
forget to bundle several lower cost e-books and offer a discount. At
one of the author’s sites she sells 2 e-books for 20.00 separately,
bundled she sells them for $30.00.
9. Secret Nine. Add bonus value to your e-book.
When you add bonus value (2-4 how-to lists, articles,
special reports, sample chapter or mini-course) at the end of your e-book
document, you increase its value. Many (author included) will buy for
the bonuses alone. Most people love bargains and valuable free stuff.
Everyone is looking for original but useful information. Implement this
secret of bonuses and watch your subscriber rate and sales go up.
10. Secret Ten. Market before, while and after
you write.
Most writers want to avoid marketing. I overheard a writer
saying, “I wrote the book. Why should I have to market it too?”
Whine, whine…No really as you know marketing can be hard work.
From my marketing friend Judy Cullins there are seven
hot selling points that will make it much easier: Put marketing into
each chapter title, each chapter’s questions you will answer,
rough draft of e-book’s back cover (sales letter), the one-minute
tell and sell, targeting your audience, thesis, and table of contents.
You can implement these before you write a single chapter.
It’s faster to write an e-book if you know how.
People surf the net daily looking for practical information and knowledge
that you have. Don’t let your ideas, knowledge and expertise fade
away. Put it to work for you in an e-book. Remember, if you need help
contact a professional book coach or take an e-course to inform yourself.
10 Secrets to Write an Ebook Like
a Winner, p1
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© Earma Brown, 9 book author, web developer and
small business owner
EBK: eBook It! Ten
Tips to Profit From Your Passion
Helps small business owners and writers who want to market effectively
online! She also mentors other writers and business professionals through
her bi-monthly ezine Passion to Profit With Ebooks & More Send any
email to passiontoprofit@clickeasyebooks.com
and receive monthly free ebook or visit her on the web at http://www.clickeasyebooks.com
for more online marketing tips.
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10
Secrets to Write an eBook Like a Winner, p1