You already have what it takes to write your first e-book. And like other winners you can create or increase your passive income stream each month. Your winning competitors wish you would never discover these secrets.

You may be asking “What if I don’t have the mind of a techie?” You can still write your winner e-book and start earning in a few weeks. Start by solving your readers’ problems using your expert knowledge. You know the articles and reports already in your files. Expand one of your articles or speeches into a short book by adding a short story or some practical how-to steps.

If you want to increase your present book income or just get started now, read these ten secrets and apply them:

1. Secret One. Write a short e-book first to test your market.

I know short doesn’t mean the same thing to every person. For e-books, let’s agree 10-90 pages is short, even 5-27 sounds less intimidating. Your future customers are busy and usually download only the pages they want at the time.

Make your e-book simpler, shorter, and punchier than your print book. Shorten your sentences, stories and analogies. Your winner format will include a strong heading (question) your reader needs answered and the answer. This winner formula presents the problem and solution quickly without a lot of words.

2. Secret Two. Focus on one topic in your book.

It’s a known fact bestsellers focus on one main topic. Focus on one topic then write each chapter to support that subject. When you overload your reader with information, you come across as disorganized, wordy and flat. Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader.

3. Secret Three. Brand yourself, your business and your book.

Think about the greatest benefit that you offer through your book or service. Consider your book and chapter titles. Now think about your keywords and headings on your website. Do you see a repeating word that stands out? For example, the book “Win With the Writer Inside You” the author threads some form of “win” throughout her materials. Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same. For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on.

4. Secret Four. Get a professional editor and/or book coach.

Yes, its o.k. and you should get feedback from family, friends, local writing group, etc. But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill. Copy that appeals to the emotions of your reader sell your books. Your future customers want word pictures that they can respond to with their emotions.

5. Secret Five. Target and get to know your audience.

Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then write the book your customers will be looking for.

It’s faster to write an e-book if you know how. People surf the net daily looking for practical information and knowledge that you have. Don’t let your ideas, knowledge and expertise fade away. Put it to work for you in an e-book. Remember, if you need help contact a professional book coach or take an e-course to inform yourself.

10 Secrets to Write an Ebook Like a Winner, p2

===========================================

© Earma Brown, 9 book author, web developer and small business owner
EBK: eBook It! Ten Tips to Profit From Your Passion
Helps small business owners and writers who want to market effectively online! She also mentors other writers and business professionals through her bi-monthly ezine Passion to Profit With Ebooks & More Send any email to passiontoprofit@clickeasyebooks.com and receive monthly free ebook or visit her on the web at http://www.clickeasyebooks.com for more online marketing tips.