eBook Marketing: 20 Ways to Increase Sales With an eBook
You already have written your e-book. And like other winners you want to create or increase your passive income stream each month. Your winning competitors wish you would never discover these secrets.
If you want to increase your present income or just get started now, read these ten secrets and apply them:
1. Post a free
ebook. People love to get free stuff. A free eBook is perfect. They
will visit your web site to get the free valuable information.
2. Give away
the full version of your eBook in exchange for testimonials. You can
use these
customer statements to improve your ads' effectiveness.
3. When you write
and give away a free eBook you will become known as an expert. This
will
gain people's trust and they will buy your main product or service quicker.
4. Publish your
web site in eBook format. Put the eBook on a disk or CD-ROM then include
it
with your direct mail packages. This can increase the number of people
that buy your product or
service.
5. Offer your
eBook as a free bonus for buying one of your main products or services.
People
will buy the product or service more often when you offer a free bonus.
6. Allow people
to download your eBook for free, if they give the e-mail addresses of
3 to 5
friends or associates that would be interested in your eBook. This will
quickly build your e-mail
list.
7. Create a directory
of web sites in eBook form. List peoples web sites in the directory
that will
agree to advertise the eBook on their web site or e-zine. This will
give them an incentive to give
away or advertise your eBook.
8. Allow other
people to give away your free eBook. This will increase the number of
people
that will see your ad in the eBook. You could also include a mini catalog
of all your product or
services that you offer in the eBook.
9. Gain new leads
by having people sign up and give you their contact information before
they can
download your eBook. This is a very effective way to conduct market
research.
10. Make money
selling advertising space in your eBook. You could charge for full page
color ads,
classified ads or banners ads. You could also trade advertising space
in your eBook for other
forms of advertising.
11. Give away
the eBook as a gift to your current customers as a way of letting them
know you
appreciate their business. Place an ad in the eBook for a new back end
product you're offering
12. Get free
advertising by submitting your eBook to freebie and freeware/shareware
web sites. This
will increase the number of people that will down-load your eBook and
see your ad.
13. Make money
by selling the reprint rights to those that would like to sell the eBook.
You could
also make even more money by selling the master rights. This would allow
other people to sell the
reprint rights.
14. Hold a contest
on your web site so people can win your eBook. You'll get free advertising
by submitting your contest ad to free contest or sweepstakes directories.
15. You will
gain valuable referrals from people telling others about your eBook.
Word of mouth
advertising can be very effective.
16. Make money
cross promoting your eBook with other people's products or services.
This
technique will double your marketing effort with-out spending more time
and money on your part.
17. Increase
your e-zine subscribers by giving away your eBook to people that subscribe
to
your e-zine. This will give people an incentive to subscribe. Allow
your e-zine subscribers to also
give it away to multiply your subscribers.
18. Give away
the eBook to people that join your affiliate program. This will increase
the number of
people that sign-up You could also create an eBook for them to use that
will help them promote
your product or service
19 Give away
the eBook in exchange for people leaving their contact information This
will help you
follow-up with the prospects who buy your main product or service.
20. Offer a free
eBook that contains a couple of sample chapters. If they like it, give
them the
option of ordering the full version. It would work just like a software
demo or shareware.
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