You already have what it takes to write and publish your first e-
book. And like other winners you can create or increase your passive
income stream each month. Your winning competitors wish you would
never discover these secrets.
You may be asking “What if I don’t have the mind and expertise of a
techie?” You can still write and publish your winner e-book and start
earning in a few weeks. Start by solving your readers’ problems using
your expert knowledge. You know the articles and reports already in
your files. Expand one of your articles or speeches into a short book
by adding a short story or some practical how-to steps.
If you want to increase your present book income or just get started
with an ebook first, read these seven reasons to self publish an
ebook and apply them:
1. Write and publish a short e-book first to test your market. I
know short doesn’t mean the same thing to every person. For e-books,
let’s agree 10-90 pages is short, even 5-27 sounds less intimidating.
Your future customers are busy and usually download only the pages
they want at the time.
Make your e-book simpler, shorter, and punchier than your print
book. Shorten your sentences, stories and analogies. Your winner
format will include a strong heading (question) your reader needs
answered and the answer. This winner formula presents the problem and
solution quickly without a lot of words.
2. Focus on one topic in your book. It’s a known fact bestsellers
focus on one main topic. Focus on one topic then write each chapter
to support that subject. When you overload your reader with
information, you come across as disorganized, wordy and flat. Instead
of including everything you know, stick to one how-to subject and
include plenty of simple details with examples to make it useful to
3. Brand yourself, your business and your book. Think about the
greatest benefit that you offer through your book or service.
Consider your book and chapter titles. Now think about your keywords
and headings on your website. Do you see a repeating word that stands
out? For example, the book “Win With the Writer Inside You” the
author threads some form of “win” throughout her materials. Ever
heard of the Chicken Soup for the Soul series? The title changes in
its audience but the Chicken Soup brand stays the same. For example,
there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and
4. Get a professional editor and/or book coach. Yes, its o.k. and
you should get feedback from family, friends, local writing group,
etc. But you need to get a professional viewpoint of your work to
weed out the passive voice, bad grammar and all the things that slow
your readers down to a standstill. Copy that appeals to the emotions
of your reader sell your books. Your future customers want word
pictures that they can respond to with their emotions.
5. Target and get to know your audience. Let’s face it not everyone
will want to read your book. Most newbie authors think up what they
feel is a great product; spend tons of time and sometimes money
looking for people to buy it. Instead match your expert knowledge
with an audience you can serve. Consider their needs, problems and
how you can help solve them. Business people are a hot audience right
now. They are hungry and willing to buy what will improve, make
profitable their life and business. Right now think of one to three
preferred audiences in your area of expertise. Then write the book
your customers will be looking for.
6. Automate your business. Don’t get frustrated if you are a non-
techie, like me. You can do it. Take your time or at least decide to
learn at your own pace. Years ago, the author knew very little about
the internet now she owns many websites. She has published 5
inspirational e-books and several on internet marketing and e-book
writing/publishing at the time of this writing.
Write your e-book quickly but offer a quality product. Aim to give
your customer more than they have asked. Market your book on your
site, on the site of others, everywhere basically. A good place to
start is eBay or Booklocker. Don’t forget to offer your e-book for
sale through an 800 number. Ureach is an excellent service 888-506-
7790. Setup a download link for people to access your product.
Consider Paypal, Clickbank and/or 2Checkout and/or your own merchant
account for offline purchases to offer your customer choices. They
will reward you by choosing one.
Whenever you are ready, think delegation, delegate some of your work
to a computer assistant. For some perfectionist (not me) delegation
may sound like a dirty word. Contact your local high schools and
technical schools where bright techies live. The expense is low in
comparison to the results you can gain.
7. Sizzle Your Title. Your title may well be 90% of the pulling
power for your book. An excellent title is short. The top titles are
benefit driven. Don’t forget to heat them up with emotion. Use terms
your audience can relate to. Use action words and verbs. Quantify
change with ways and time limits. Use one or two word ideas to tell a
story. Pledge change. Spark interest. Instead of “How to Write an E-
book” the author chose the title “Ten Secrets to Write Your E-book
Like a Winner.” She quantified change, sparked interest and branded
Have a meeting of the minds with friends or associates. Let them
help you choose the best title from the list. Find out which will
make them pull out $15-20 or more to buy your book.
8. Leverage Your Sales Potential. Think for a moment about the
valuable knowledge that you have packed into your e-book at $20 a
sale. Remember the principle “Divide and conquer” Web users love
chunks of information. To leverage your sales conquer and divide your
e-book into an e-course. With minor revisions, you can set your book
up as a how-to course or mini-course. In the e-course format you can
double your price and up. Don’t forget to bundle several lower cost e-
books and offer a discount. At one of the author’s sites she sells 2
e-books for 20.00 separately, bundled she sells them for $30.00
9. Add bonus value to your e-book. When you add bonus value (2-4 how-
to lists, articles, special reports, sample chapter or mini-course)
at the end of your e-book document, you increase its value. Many
(author included) will buy for the bonuses alone. Most people love
bargains and valuable free stuff. Everyone is looking for original
but useful information. Implement this secret of bonuses and watch
your subscriber rate and sales go up.
10. Market before, while and after you write. Most writers want to
avoid marketing. I overheard a writer saying, “I wrote the book. Why
should I have to market it too?” Whine, whine…No really as you know
marketing can be hard work. From my marketing friend/mentor Judy
Cullins there are seven hot selling points that will make it much
easier: Put marketing into each chapter title, each chapter’s
questions you will answer, rough draft of e-book’s back cover (sales
letter), the one-minute tell and sell, targeting your audience,
thesis, and table of contents. You can implement these before you
write a single chapter.
It’s faster to write an e-book if you know how. People surf the net
daily looking for practical information and knowledge that you have.
Don’t let your ideas, knowledge and expertise fade away. Put it to
work for you in an e-book. Remember, if you need help contact a
professional book coach or take an e-course to inform yourself.
One good way to start: Visit Ebookitology.com at http://ebookitology.com
Earma Brown is an expert in book writing, publishing and marketing advice. She focuses on innovative and unique techniques to helping others get their book written, published and ready to sell in record time. She has been successful in using new technologies in publishing her own twelve books and a few of her friends. Sign up for Earma’s newest resource Ebookitology.com for Aspiring Ebook Authors and Emerging Indie Publishers today with 3 extra eguides and tutorials including the new EZ Kindle Publishing Ebook & Tutorials.
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